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This Privacy Policy explains how k9cupid collects, uses, and shares information when you use our website, take the quiz, explore breed pages, or contact us. By using the site, you agree to the practices described in this policy.
We collect information in three main ways: information you provide, information collected automatically when you use the site, and information from integrated services.
Your quiz answers reflect lifestyle preferences (for example, activity level or shedding tolerance). We use this information to calculate breed matches. Quiz data may be stored in your browser to help you continue the quiz or revisit results.
We use cookies, local storage, and similar technologies to run the site and improve your experience. Some are essential (for example, keeping your session, preferences, or quiz progress). Others may be used for analytics and marketing. Where required, we will ask for your consent before using non-essential cookies.
We use the following cookie categories:
When enabled, we may use Google Analytics 4 (GA4) and the Meta Pixel to understand how people use the site, measure performance, and support marketing and retargeting. These tools may set cookies or use similar technologies. Where required, we will not activate these technologies unless you accept non-essential cookies.
We may use third-party tools that set cookies or collect information from your device/browser (where enabled).
Google Analytics 4 (GA4) (Provider: Google LLC) is used for analytics and measurement (site usage, performance, and conversions). It may collect information such as page views, events (for example, button clicks), approximate location (derived from IP), device/browser information, and identifiers (which may include cookies and other device identifiers). GA4 data retention is configured in our Google Analytics settings.
Meta Pixel (Facebook Pixel) (Provider: Meta Platforms, Inc.) may be used for advertising/marketing measurement (conversion tracking), analytics related to ad performance, and audience building (where enabled). It may collect information such as page views and events, device/browser information, and identifiers (which may include cookies and other device identifiers). Meta may use this information in accordance with its own policies.
These providers may process information as independent controllers for their own purposes. We encourage you to review their privacy policies for details.
You can manage your cookie preferences using our cookie banner and the footer link Do Not Sell or Share My Personal Information.
We do not sell your personal information. We may share information with service providers that help us run the site and respond to messages. For example, when you submit a contact form, your submission may be processed and delivered via a form handling provider. We may also use a content platform to power blog posts and media.
RescueGroups provides adoption listings and related information. We do not send your email address or phone number to RescueGroups.
We retain information only as long as necessary for the purposes described in this policy. Quiz data stored in your browser can typically be cleared by clearing your browser storage. Messages sent to us may be retained to provide support, maintain records, and comply with legal obligations.
Some providers allow retention controls in their dashboards. Where available, we configure retention settings to align with operational needs and legal requirements.
Our on-site controls (where shown) allow you to accept or reject non-essential cookies. Your choices typically apply to the browser/device where you make them.
This section explains how you can opt out of certain non-essential tracking and, where applicable, opt out of “sharing” for cross-context behavioral advertising. Our cookie banner and footer controls (where available) are intended to help you manage these choices for your browser/device.
Depending on where you live, you may have the right to opt out of certain uses of your information, including targeted advertising. If we use marketing and retargeting technologies, some laws treat this as “sharing” for cross-context behavioral advertising. You can opt out by rejecting non-essential cookies in our cookie banner (where available) and by enabling Global Privacy Control (GPC) in your browser. You may also contact us to request help with your privacy choices.
If you are a California resident, you may have rights under the California Consumer Privacy Act (as amended by the CPRA), subject to exceptions, including the right to know, delete, correct, and opt out of sale/sharing of personal information, where applicable. We will not discriminate against you for exercising your rights.
Depending on how you use the site, we may collect the following categories of personal information:
Some advertising technologies may be considered a sale or sharing of personal information under California law, even if no money changes hands, when used for cross-context behavioral advertising.
How to opt out (Do Not Sell or Share): you may opt out by choosing “Reject” in our cookie banner (where shown) and by using our footer controls (where available) to manage your preferences for that browser/device.
If we offer a “Do Not Sell or Share My Personal Information” control, it is intended as an opt-out mechanism for non-essential cookies and, where applicable, “sharing” for cross-context behavioral advertising.
If your browser sends a Global Privacy Control (GPC) signal, we will treat it as a request to opt out of non-essential cookies and, where applicable, opt out of “sharing” for targeted advertising.
The site is not intended for children under 13. If you believe a child has provided personal information, please contact us so we can delete it.
If you access the site from outside your country, your information may be processed in locations where our service providers operate. By using the site, you understand that such processing may occur.
We may update this Privacy Policy from time to time. When we do, we will update the effective date at the top of this page.
If you have questions about this Privacy Policy, email support@k9cupid.fit.